Muscled-up marketing to help a concrete chipping industry leader cement its spot out in front.
As one of only a handful of concrete chipping companies nationwide, General Chipping spends nearly as much time explaining its work to potential clients as it does chipping concrete. Our marketing pros established an attention-grabbing brand identity, informational content and a catchy tagline, “Ready to Roll”, to help the family-owned company continue to grow and establish itself in the field — all while educating the world about what exactly they do.
Design At Work refreshed the brand once our original campaign reached its three- to five-year lifespan, striking a healthy balance between keeping the company recognizable while making it look and feel more modern. With updates to everything from the company’s website and social media profiles, to print advertisements, email marketing and beyond, General Chipping’s elevated look is primed to keep new business rolling in — as they keep customers ready to roll.
Deliverables
- Website design
- Organic SEO
- Email marketing
- Sales collateral
- Print advertising
- Social media
- Educational videos
- Blog posts
- 3D giveaways
- Marketing strategy
- Public relations support
“Design At Work does more than just design for General Concrete Chipping. In a little-known industry like concrete chipping, with very limited information, they’ve managed to research and execute something great, week in and week out. We’re so impressed by the hard work and dedication from the wonderful people at DAW. We can’t imagine having a better team on our side.”
— LYDIA GARCIA, OFFICE MANAGER, GENERAL CHIPPING
