optimization that helps
your website rank and
Website development and SEO copywriting go hand in hand — and create a foundation for all your online marketing efforts.
Getting people to your website is one thing — getting the right people to your website is even better. Search engine optimization will do just that. It not only increases the number of visitors, but it also helps your target audience find your product and service offerings more quickly.
A good SEO strategy requires more than a set-it-and-forget-it kind of mentality. If your website isn’t being found online, if website traffic has decreased or the volume of calls or leads has declined, your website probably needs a refresh — if not a complete overhaul. And that’s where we come in. Our website development process weaves search engine optimization into every decision and action, rather than an afterthought.
So, what exactly is SEO?
More than an acronym, search engine optimization helps bring organic — or free — traffic to your website. When someone goes to a search engine like Google, the most relevant websites are served up as results.
But it’s not that simple. To rank higher in search engine results pages (SERPs), your website needs to be optimized. Which is where we come in!
Taking care of SEO basics.
When it comes to technical SEO, your website needs to meet search engine requirements (while also still resonating with people). It’s true, you can have the best content out there, but if your technical SEO isn’t up to par, your site won’t rank and people won’t find your business.
To improve organic rankings, we focus on site architecture, indexing, updating code and routine website maintenance — to name a handful of things. The goal is to make it easy for search engines to access your content, so your site will be served up to those searching.
But search engine optimization happens long before your site is even live. Developing a site structure that is clear and drives all other aspects of your site is crucial. Our team handles the research and brainstorming it takes to hone in on a strong navigation that will set your website up for success.
Proven SEO copywriting strategy.
Content is king. But your website shouldn’t be full of meaningless blog articles and pages that repeat information rather than share new ideas. Our SEO copywriters create and execute a tailored content strategy to help your website rank at the top of the list.
Local SEO: why does it matter?
Targeting near or far? Boosting your brand’s searchability through local SEO and national SEO take different approaches. Search engines look at a variety of factors to determine how your site will rank, including domain authority, click-through rate and user experience, and our SEO experts will develop a plan just for your website needs.
So why focus on local SEO? Because almost half of searches on Google are local. If your business doesn’t show up in a local search, chances are people in your community can’t find you and won’t be using your services or buying your products.
SEO matters. And we can prove it.
There are over 100 searches a month for the phrase: “does SEO matter.” That’s nearly 1,500 searches a year. Would you give up that many website visits? Probably not. Here’s why search engine optimization is important:
Ready to be found in the top of search results?
Let’s talk about how our SEO experts can help!