Our marketing blog can
point you in the right
(well-informed) direction.
So, what they say is true — change is the only constant. Especially when it comes to marketing. It’s why we take it upon our knowledgeable selves to provide great marketing tips, recommendations and really just the best ways to go about marketing your business.
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How the Best Taglines Make a Splash
You’ve heard it from us before, but we’re here to say it again. Every business needs a brand. And, in addition to the visual identity — we’re talking logos, color palettes, typography and textures — a tagline is an essential element of your business’ brand. It works in tandem with your visual identity and your stylistic voice to set the…
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5 Ways to Wow Your Customers with B2B Marketing
Outshine the competition, gain market share and make a name for yourself. A strong brand and marketing strategy helps your B2B business do all three — and then some. Especially when roughly 90% of business decision makers ignore cold outreach, having a solid multi-faceted marketing strategy can open the door to new connections. B2B marketing, or business-to-business marketing, is unique…
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A Beginner’s Guide to PPC Campaign Management
So, you’re ready to launch a PPC digital marketing campaign. Great! But, where do you start? Pay-per-click — or PPC, for short — ads are a type of paid digital advertising option that allows you to hone in on your target audience. When used as a part of your overall digital marketing strategy, which can include search engine optimization (SEO)…
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Content Marketing: How SEO Helps Build Your Brand
Content marketing has changed a lot in the last decade. Everyone now has a smartphone glued to their hands and can search anything in a matter of seconds. Now more than ever, branding and word choice matters — and SEO keyword choice is crucial. Search engine optimization (SEO) is the technical force behind your brand’s message that helps build your…
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Blogging for Business: The Power of Consistent Content Marketing
There’s an old content marketing saying: a business is only as big as its blog. Okay — we may have made that up, but the central message is still true. If you’re running a business and trying to get your company’s website to climb the digital ladder — we’re talking more visitors, increased visibility and higher search rankings — having…
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Keep Your Brand Top of Mind with Email Marketing
Today, our lives are more tethered to the digital realm than ever before — thank you, smart phones, Zoom meetings, cryptocurrency and the Metaverse. So, it’s probably no surprise that digital tools play an important role in your business’ marketing strategy. Email marketing is just one such tool that’s invaluable to have in your toolkit. Combining speed and flexibility with…
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Why Website Personalization is Key to Website Design
When it comes to content in website design, messages can get lost in a sea of never-ending information on a company’s website. Website personalization is geared around creating a personal digital experience for customers who venture on to a webpage. Why is this important? Because the more engaged a customer is, and the more relatable the content, the more likely…
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Eat With Your Eyes: Hospitality Industry Marketing Strategy
If your hospitality marketing strategy doesn’t include great photography, you’ll be fighting an uphill battle. From the high-end fine dining to greasy spoons and everything in between, when a plate of food hits the table, diners want to be wowed. The same is true when it comes to the online marketing of your restaurant. If you want people to step…
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Social Media Mistakes: How To Respond When Social Media Goes Wrong
You can’t ignore social media. Eighty one percent of Americans have at least one social media account somewhere, and that percentage is only going to continue to rise. Whether we’re showing off photos on Instagram, promoting blog posts on Facebook or sharing tips on Twitter, having a social media presence can be an important part of marketing success. With that…
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Color Me Successful: Marketing Your Technology Company with the Right Color Palette
From staffing the best team members, to communicating with clients and staying a step ahead of the competition, there’s a lot that goes into running a successful technology company. Something you might not have considered? The ideal color palette for your logo, website and collateral pieces. Color plays a tremendous role in establishing a company’s overall feel. By developing a…
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