Our marketing blog can point you in the right (well-informed) direction.

Here’s how to execute a flawlessrebrand when it’s time for an upgrade. We love a makeover show — Queer Eye, Love It or List It, Fixer Upper. Watching an overworked single dad get a head-to-toe glow-up, or a house with Addams Family vibes transformed into the most modern place on the block? What’s not to …

Follow These Tips to Wow Prospective Customers at Your Next Trade Show. How to Plan Your Trade Show Booth. Before you decide the “how” of your booth, it’s important to understand the “why.” Are you looking to generate leads among a well-known target audience? Or are you seeking to build brand awareness within a new …

Want to earn unpaid media coverage? It all starts with a press release. What is a press release? Why issue a press release? To put it simply, press releases provide relevant information in a format that makes it easy for journalists to publish or cite. Any significant events or changes in your business — such …

A guide to best practices for local search engine optimization. Search engines have revolutionized the way we navigate and engage with our communities. If you find yourself in need of an oil change or craving a hot chicken sandwich, chances are your first move will be to search Google for the best options near you. …

Sharing subject matter expertise, industry insights and even personal experiences in thought-provoking, value-driven ways can help position you as an expert in your field. Business leaders...

Marketing best practices evolve at a dizzying pace. Whether it’s an upstart social media platform or yet another Google algorithm update, there’s always something new on the horizon...

Here’s How to Take Advantage of this Surprisingly Effective Marketing Tactic. It’s a question our Houston marketing team gets all the time — does direct mail advertising still work in today’s digital world? As with most things, it depends. Direct mail advertising can be an incredibly effective way to reach new clients and grow your …

A Multi-decade Masterclass in Crafting a Compelling Brand Narrative Humans are hardwired to make sense of life through story. Stories help us understand ourselves, define our values and make decisions consistent with those convictions. Brand storytelling leverages the power of effective narratives to connect with audiences in an emotional, values-driven way that centers the customer …

How to Decide Between In-House Marketing, an Agency or a Combination of Both. When deciding how best to select and organize your marketing team, one consideration tends to trump all: budget. It’s true that the decision to outsource or maintain an internal team can have a huge impact on your overall spend, but there are …

You’ve heard it from us before, but we’re here to say it again. Every business needs a brand. And, in addition to the visual identity — we’re talking logos, color palettes, typography and textures — a tagline is an essential element of your business’ brand. It works in tandem with your visual identity and your stylistic voice to set the...