A good logo can make all the right moves for your company.
Logo design lays the foundation for building your brand.
Don’t just buy a logo. Invest in your brand. As the foundation of your business, your logo is important. Period. It’s often the first impression potential customers have of your brand, and it speaks to what you do or offer and who you are — or in other words, it’s your business’ identity.
Something so important as your logo shouldn’t be left to chance. Ditch the companies offering one-off logo packages and work with Design At Work, because we get you differently.
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We understand the importance of a well-crafted logo. It’s the basic building block of your brand’s identity, appearing on everything from brochures to landing pages, ads to promotional items. That’s why we rely exclusively on our talented team of in-house designers to create the perfect logo for your business.
It all starts with research. Our design team will learn everything there is to know about your industry, brand and audience to create a logo that effectively tells your story. Taking into consideration what you’re looking for and your brand’s personality, our logo graphic designers will blend that with what’s happening in the industry and what will resonate with your target audience. Then, of course, we add creative flair so that your business logo stands out.
New business logo or rebranded business logo — we can help.
Whether you’ve been in business decades or are just starting up, we can design the perfect logo to help you stand out and communicate what you do to your existing and potential customers. We’ve been branding businesses and developing logos for decades, so why not let our logo graphic designers create something just right?
What is the logo design process?
Design At Work graphic designers collaborate from the initial brainstorm and research to the design and refinement stages of the process. Our custom logos are shown in black and white to ensure they’ll work on any medium and across all materials — which is very important when it comes to keeping a cohesive brand.
Once you provide feedback and the logo is final, colors will be added. Our graphic designers use color theory to select the right color, or combination of colors, that speak to your brand and industry.
Here’s the top three reasons why a logo is important for your business.
- Your logo is the foundation of your brand identity. The colors and fonts of your logo, not to mention any iconography, play an important role that tells your audience about you. Your logo will also influence your customers’ emotions — and trust us, you want them feeling confident and excited when they see your logo.
- If done right, your logo should be memorable and stand out from the competition. We don’t have to tell you twice. The competition is steep for most businesses. So, a logo that is aesthetically pleasing and creates top-of-mind-awareness for your business is worth it.
- A logo is expected by your audience. Legitimate companies have logos, so yours should, too. Logos also help keep your brand at the forefront of your audience’s mind (which is exactly where you want your business to be!).
It’s Time to Say “Go” to a New Logo
Reach out if you’re ready for the Design At Work team to refresh your company logo.