Marketing is
always changing

You’ve heard it from us before, but we’re here to say it again. Every business needs a brand. And, in addition to the visual identity — we’re talking logos, color palettes, typography and textures — a tagline is an essential element of your business’ brand. It works in tandem with your visual identity and your…

Outshine the competition, gain market share and make a name for yourself. A strong brand and marketing strategy helps your B2B business do all three — and then some. Especially when roughly 90% of business decision makers ignore cold outreach, having a solid multi-faceted marketing strategy can open the door to new connections. B2B marketing,…

So, you’re ready to launch a PPC digital marketing campaign. Great! But, where do you start? Pay-per-click — or PPC, for short — ads are a type of paid digital advertising option that allows you to hone in on your target audience. When used as a part of your overall digital marketing strategy, which can…

Content marketing has changed a lot in the last decade. Everyone now has a smartphone glued to their hands and can search anything in a matter of seconds. Now more than ever, branding and word choice matters — and SEO keyword choice is crucial. Search engine optimization (SEO) is the technical force behind your brand’s…

There’s an old content marketing saying: a business is only as big as its blog. Okay — we may have made that up, but the central message is still true. If you’re running a business and trying to get your company’s website to climb the digital ladder — we’re talking more visitors, increased visibility and…

Today, our lives are more tethered to the digital realm than ever before — thank you, smart phones, Zoom meetings, cryptocurrency and the Metaverse. So, it’s probably no surprise that digital tools play an important role in your business’ marketing strategy. Email marketing is just one such tool that’s invaluable to have in your toolkit.…

When it comes to content in website design, messages can get lost in a sea of never-ending information on a company’s website. Website personalization is geared around creating a personal digital experience for customers who venture on to a webpage. Why is this important? Because the more engaged a customer is, and the more relatable…

If your hospitality industry marketing strategy doesn’t include great photography, you’ll be fighting an uphill battle. From high-end fine dining to greasy spoons and everything in between, when a plate of food hits the table, diners want to be wowed. The same is true when it comes to the online marketing of your restaurant. If…

You can’t ignore social media. Eighty one percent of Americans have at least one social media account somewhere, and that percentage is only going to continue to rise. Whether we’re showing off photos on Instagram, promoting blog posts on Facebook or sharing tips on Twitter, having a social media presence can be an important part…

From staffing the best team members to communicating with clients and staying a step ahead of the competition, there’s a lot that goes into running a successful technology company. Something you might not have considered? The ideal color palette for technology marketing, from your logo and website to sales collateral. Color plays a tremendous role…