Our marketing blog can
point you in the right
(well-informed) direction.
So, what they say is true — change is the only constant. Especially when it comes to marketing. It’s why we take it upon our knowledgeable selves to provide great marketing tips, recommendations and really just the best ways to go about marketing your business.
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What Is the Purpose of a Press Release?
Want to earn unpaid media coverage? It all starts with a press release. What is a press release? Why issue a press release? When Should I Write a Press Release?
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3 Local SEO Tips to Supercharge Your Business
A guide to best practices for local search engine optimization. 1. Set Up and Optimize Your Google Business Profile. 2. Manage Your Online Reputation. 3. Track Your Local SEO Performance.
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How to Position Yourself as an Expert
Sharing subject matter expertise, industry insights and even personal experiences in thought-provoking, value-driven ways can help position you as an expert in your field. Business leaders…
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5 Benefits of Hiring a Marketing Agency
Marketing best practices evolve at a dizzying pace. Whether it’s an upstart social media platform or yet another Google algorithm update, there’s always something new on the horizon…
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Does Direct Mail Advertising Work?
Here’s How to Take Advantage of this Surprisingly Effective Marketing Tactic. Is Direct Mail Marketing Right for Your Business? How to Create an Effective Direct Mail Advertising Campaign.
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How to Improve Your Brand Storytelling: Lessons from Guinness
A Multi-decade Masterclass in Crafting a Compelling Brand Narrative What is Brand Storytelling? Why is Brand Storytelling Important? What are the Elements of a Strong Brand Narrative?
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The Great Debate: In-House vs. Outsourced Marketing
How to Decide Between In-House Marketing, an Agency or a Combination of Both. What Is Outsourced Marketing? What Is In-House Marketing? The Best of Both Worlds: Combining an In-House Team with an External Agency.
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How the Best Taglines Make a Splash
You’ve heard it from us before, but we’re here to say it again. Every business needs a brand. And, in addition to the visual identity — we’re talking logos, color palettes, typography and textures — a tagline is an essential element of your business’ brand. It works in tandem with your visual identity and your…
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5 Ways to Wow Your Customers with B2B Marketing
Outshine the competition, gain market share and make a name for yourself. A strong brand and marketing strategy helps your B2B business do all three — and then some. Especially when roughly 90% of business decision makers ignore cold outreach, having a solid multi-faceted marketing strategy can open the door to new connections. B2B marketing,…
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A Beginner’s Guide to PPC Campaign Management
So, you’re ready to launch a PPC digital marketing campaign. Great! But, where do you start? Pay-per-click — or PPC, for short — ads are a type of paid digital advertising option that allows you to hone in on your target audience. When used as a part of your overall digital marketing strategy, which can…
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