Our marketing blog can point you in the right (well-informed) direction.

ChatGPT is rolling out ads! OpenAI has begun beta testing advertising inside the platform, with broader expansion expected in the coming months. If your brand relies on search or paid advertising, this is not something to watch from the sidelines. Early movers in ChatGPT ads will likely score lower CPCs and less competition. This is …

For nearly six decades now, the Super Bowl has given us some of the most iconic and memorable commercials in advertising history. Today, the marketing experts at MARION are diving into the archives to analyze the most successful Super Bowl ads of all time. Classic Ads Remember Apple’s iconic “1984” ad? Or Coca-Cola’s polar bears? …

Most B2B leads are not sales ready when they first convert. That gap between initial interest and a real buying decision is where deals are won or quietly lost. B2B lead nurturing exists to manage that gap. It is not a campaign, not a tool, and not an email sequence slapped together after a form …

When’s the last time you heard the term web marketing? It can sound dated, but the goal behind it hasn’t changed. Businesses still want to be found online and turn that visibility into growth. What has changed is how the internet works and what it takes to compete. Web marketing took shape during the early …

Bandwagon advertising shows up in marketing cycles again and again. In recent years, it has become more prevalent due to the rise of social media and word of mouth marketing. At its core, this tactic plays on a simple idea: people often take cues from other people when making decisions. What is Bandwagon Advertising? Bandwagon advertising is …

If you’ve spent any time around early SaaS teams, you’ve probably seen this pattern play out. A founder hears that SEO is the answer, or paid ads are the answer, or content is the answer. They try one tactic, hope it sticks, then shuffle to the next when results fall flat. The issue usually isn’t …

If it feels like the wait between streaming show seasons keeps getting longer, you’re not imagining it. Fans of Netflix’s Stranger Things have been on hold since Season 4 premiered in summer 2022, with the fifth and final season not scheduled to begin its three-part rollout until late 2025. That’s over three years of waiting…a …

Universal went big on Wicked marketing, and it paid off. The first movie’s campaign hit every channel: merch, music, social, partnerships, in-person events, and more. Now with Part 2, they’ve shifted gears. It’s less about hype and more so about timing and keeping fans engaged. If you want to see what an optimized cross-industry, experiential, …

This one’s for anyone trying to pull in traffic and drive conversions during the busiest shopping window of the year. In this holiday marketing guide, each day brings a new idea to use leading up to Christmas and beyond. ’Tis the season to be merry and strategic! 1. Update Your Website’s Landing Page with A …

Your marketing email’s subject line is the make-or-break moment. It’s the first impression, the deciding factor between an open or trash. This guide entails everything sales and marketing teams need to know to write the best email subject lines for their business. Let’s Talk Subject Lines Your subject line sets the tone for your email …