Helping an industry leader drive business with a branding and marketing strategy that flows.
When longtime client Metallic Products first came to Design At Work, it was in search of industrial marketing to usher the first-of-its-kind ventilation accessories business into the next era. With the development of a bold brand identity, strategic messaging and memorable tagline, “Work that Flows”, the family-owned company continued to thrive in the industry it created.
After the brand reached its three- to five-year lifespan, our creative agency approached the team about elevating the look to keep things fresh. Combining visual elements from the existing brand with impactful, one-word headlines and an updated design strategy, the modernized look catches the eye while maintaining a familiar feel. With updates across all marketing materials — from the company’s website, to its trade show banners and product install instructions — the resulting look will continue generating leads and positioning Metallic Products as the industry leader in metal building ventilation.
Deliverables
- Website development
- Organic SEO
- Email marketing
- Print ad development
- Sales collateral
- Catalog creation
- Trade show booth and event support
- Social media
- Public relations support
- Video production
“In the years since our partnership began, Design At Work has continued to bring us new ideas and helped us take our marketing to a level we never thought possible. You could argue that DAW has brought some much-needed unconventional thinking to our conventional section of the market. In business there are very few partners that truly become an integral part of an organization. Without hesitation, I can say DAW is one of those partners for our company … They truly are an extension of our company and have become true ‘neighbors’ in our industry’s small-town atmosphere.”
— T. WENDT, OWNER/PRESIDENT
