Helping an industry leader drive business with a branding and marketing strategy that flows.
When longtime client Metallic Products first came to Design At Work, it was in search of industrial marketing to usher the first-of-its-kind ventilation accessories business into the next era. With the development of a bold brand identity, strategic messaging and memorable tagline, “Work that Flows”, the family-owned company continued to thrive in the industry it created.
After the brand reached its three- to five-year lifespan, our creative agency approached the team about elevating the look to keep things fresh. Combining visual elements from the existing brand with impactful, one-word headlines and an updated design strategy, the modernized look catches the eye while maintaining a familiar feel. With updates across all marketing materials — from the company’s website, to its trade show banners and product install instructions — the resulting look will continue generating leads and positioning Metallic Products as the industry leader in metal building ventilation.
“In the years since our partnership began, Design At Work has continued to bring us new ideas and helped us take our marketing to a level we never thought possible. You could argue that DAW has brought some much-needed unconventional thinking to our conventional section of the market. In business there are very few partners that truly become an integral part of an organization. Without hesitation, I can say DAW is one of those partners for our company … They truly are an extension of our company and have become true ‘neighbors’ in our industry’s small-town atmosphere.”
— T. WENDT, OWNER/PRESIDENT