LIVELY MESSAGING, FOLKSY ART AND SPOT-ON AD DESIGN HELPS A DONKEY GET ITS WINGS.
Round Top’s favorite art gallery, Humble Donkey Studio, likes to say that every time you buy art, a donkey gets its wings. And with artist John R. Lowery’s latest advertising push, helped along by the marketing minds at Design At Work, farm animals are taking flight left and right. By placing John’s artwork boldly front and center on billboards along well-traveled Texas highways, and placing full-page advertisements in publications that appeal to travelers and art enthusiasts alike,
John’s originals sell nearly as quickly as he paints them. (Prints and the shop’s other offerings are hot commodities, too.) As word’s gotten out about Humble Donkey Studio, it’s transformed from a mere art gallery to a must-visit attraction in the buzzworthy Texas town.