From planning to production, we keep your marketing moving.

A typical marketing strategy is driven by a key set of variables to help not only guide your marketing, but also your business. They provide a direction for your B2B or B2C business and a standard to follow to appeal to customers. Alone these elements are essential to growing a business, and when built into an integrated marketing strategy, they become the jet fuel to your marketing rocket.

• Target audience. Your target audience is a group of individuals most likely to be interested in your product or service. Typically, these individuals will share common traits or demographics like job role, interests, age or location. Once you hone in on who your true target audience is, the road to a successful marketing and advertising becomes simpler.
• Value proposition. To help your customers clearly understand what makes your product or service different, you need a value proposition. It’s a statement that clearly defines what benefit your company will provide, so they’ll want to buy your product or work with you. If you don’t have a value proposition, you aren’t giving your potential customers a reason to want to buy from you.
• Branding. Once you’ve defined your value proposition, the next step is giving your company and that value prop a platform to visually distinguish you from competitors. A brand gives your product or service meaning and helps to shape the personality of your business in a consumer’s mind. At Design At Work, a branding campaign is the foundation for every marketing strategy we create. For marketing to truly be effective, a brand must be established to generate and maintain brand recognition.
• Promotion. As one of the 4 Ps of marketing¹, promotion is all about what goes in to informing potential customers about your company. From advertising to direct marketing to public relations, there are multiple techniques that go in to promoting your business. And it’s one of the major elements of making your marketing strategy a winning one.