How can I effectively market my company online?
The best planned digital strategies often start with a deep dive into your customers’ habits (hello, Google Analytics!) and an understanding of where your target audience resides. Environmental and situational factors should also be considered because a successful strategy for one brand might not be applicable to another.
Industry and market research are key to getting a feel for the marketplace, including identifying what digital campaigns your competitors are running, where you see a hole in demand and what potential customers are most likely to respond to. And finally, it’s important to make sure that whatever online marketing channel or strategy you decide on takes into account your budget and business objectives.
We use various email, social and other digital platforms to navigate users through a customer journey. Conversion-focused tools such as landing pages and downloadable resource guides help to appeal to and capture those customers, so you can continue to influence their purchasing decisions and stay top of mind.
Whether a website guides your customers to a point of sale or another digital marketing funnel, our goal is to keep them engaged through one or more channels. For instance, your online marketing strategy might encourage visitors to sign up for your email newsletter using a subscriber discount or limited-time offer. Email subscriber lists bring customers back to your website through the same channel or another medium.
Similarly, we plan for organic and paid social media content to link to web pages designed specifically for the intended audience. Social media channels can also help provide new opportunities for engagement through real-time interactions with potential customers.
We can develop a multi-channel digital strategy, research opportunities and create the content you need to communicate your brand’s message.
Digital vs. traditional marketing.
what’s the difference?
Either way, your message will stay consistent, but the way or medium you communicate is different depending on the type of marketing — and honestly, there’s a place for both! Traditional media includes newspapers and magazines whereas digital media is anything online, like your website and social media.
So, what type of marketing should your business focus on? Probably both. Even if you tell us your audience doesn’t read the newspaper anymore or, on the flip side, doesn’t have social media, we’re going to ask you to reassess.
As time goes on, your audience evolves. Plus, who doesn’t want new customers? If you’re noticing fewer calls or visits to your location, it could be you’re not reaching your full audience potential. Don’t hinder your business’ growth by sticking with what you’re used to. We can help you navigate a broader marketing strategy. Just ask us!
digital marketing gets done.