Building brand awareness for Houston’s longest-serving independent bank.
Design At Work’s brand and marketing approach for Central Bank, a relationship-driven institution proud of its Houston roots, positions the company as an industry leader. Our marketing pros developed a look and feel that not only speaks to the company’s quality products and long-term relationships, but links it to its beloved city. With a new tagline, “Centered Around You,” images that place Houston front and center and headlines emphasizing the word “here,” we place the hometown bank on an even playing field with the bigger brands. Central Bank’s brand extends to everything from the company’s refreshed website, to email marketing efforts, lobby monitors and social media posts. As the Houston brand continues to grow and thrive in the banking realm, Design At Work looks forward to providing the marketing support needed to help Central Bank grow its customer base, expand its offerings and find continued success.
“As our community bank has grown, we knew we needed to reevaluate our marketing plan to match the bank we wanted to become. Design At Work has surpassed our expectations in creativity, brand design, marketing strategy and more. Our team is the best to work with and always willing to brainstorm new ideas from all areas of the bank. We have received countless compliments on our new brand and marketing materials, and we have Design At Work to thank for that.”
— K. WINNINGHAM, ASSISTANT VICE PRESIDENT, MARKETING