Building a brand persona that proves Hempstead, Texas, means business.
When the up-and-coming Hempstead Commerce and Civic Association (HCCA) sought to shine a spotlight on its small town’s big potential — and improve the area’s struggling reputation, too — it turned to Design At Work. Our marketing experts created a brand and message that exuded Hempstead’s warm, friendly feel while also highlighting the many factors that made it an ideal spot to do business. Marketing efforts provided the organization with tools to bring likeminded community members together for a cause, and to position the area as a viable option for entities in search of new places to lay down roots.
Deliverables
- Website design
- Organic SEO
- Blogging
- Email marketing
- Print advertising
- Stationery & business cards
- Brochures
- Social media
- Event support
- Public relations support
- Marketing strategy
