Restaurant Marketing

A Marketing Strategy That Generates Buzz for Citizens Coffee & Wine Café

There’s Talk Brewing About Hempstead’s Newest Coffee Spot.  

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When Design At Work developed the Citizens Coffee & Wine Café brand, designs and messaging mirrored its unique space — a modern café and gastro lounge opening inside of the old Citizens State Bank in Hempstead, Texas. With farm-to-table ingredients and fresh signature roasts, it only made sense to use natural hues and golden yellows. Social media posts help the brand communicate with residents by promoting events, announcing new developments and celebrating the town’s history. After Citizens created its first signature roast, it was finally time to launch a series of Hempstead-inspired threads with imagery from the city’s water tower and odes to its Watermelon industry. Billboards and signage strategically positioned near potential customers were designed to keep the brand top-of-mind in anticipation of the grand opening.  


  • Logo design 
  • Website design
  • Merchandise design
  • Billboard design
  • Event signage
  • Social media
  • Stationery
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