Helping Houston’s favorite neighborhood grocer go big with brand awareness.
A Houston-based grocery chain with 30 area stores, Food Town’s brand brings cohesion to its properties, captures customers’ attention and helps improve a once unfavorable public perception. Our marketing experts created a look and feel that highlights what makes the neighborhood grocer special. A new tagline, “It’s Your Town,” gets to the heart of Food Town’s desire to give back to the communities it calls home, while also touching on the desire to ensure every shopper feels welcome. Big images of fresh produce, paired with vintage-y graphics and friendly messaging that calls out the grocer’s hidden gems, help tell the story of a modern-day store with old-fashioned charm. With updated branding across the company’s revamped website, signage, social media accounts and beyond, Houston’s favorite independent grocer is poised to capture customers’ attention — and keep the business growing — well into the future.
“Design At Work’s holistic approach to advertising and marketing means they have become a true partner — and they are the best kind of partner. They listen and are incredibly responsive and intuitive. Combine that with their top-notch brand-focused creative, and they have provided us everything we need to stand out in an ultra-competitive industry.
We aimed to refresh our identity at a time when the industry itself was undergoing drastic changes. Understanding that, Design At Work created a fluid look that would not limit us in any way. And, as is their way, they went a step above and have been extremely flexible, working with us to not only stay on track with our initial goals but help us react in critical situations. During that time, we’ve gone from overlooked to ‘wow, look at that!’ As a small, independent grocer competing with companies who outsize us tenfold, we understand the value that brings.”
— T. LEWIS, CHIEF MARKETING OFFICER, FOOD TOWN