Priming a top commercial property tax firm for growth with a brand strategy to set it apart.
When Lane Property Tax Advocates decided it was time to step out from the competition and let their pros’ tax protest expertise shine, the company turned to Design At Work. Our marketing team got to work developing a brand identity that placed the business and financial benefits of a Lane partnership front and center. Eye-catching imagery paired with bold, confident headlines and a catchy tagline, “Unburden Your Business”. The end result was a campaign that not only informed potential clients, but fostered growth through new leads.
Once the brand reached its three- to five-year lifespan, it was time for a refresh — and Design At Work elevated an already successful approach. A shift to one-word headlines beginning with “un” highlights Lane’s expertise, all while tying in with the tagline. Meanwhile, images filtered in the company’s signature blue add visual interest while still maintaining the “Lane” feel. With an updated look, more targeted messaging and the same expert support for which they’ve been known, Lane is poised to help clients unburden their business — and keep new leads rolling in — for many years to come.