Industrial Company Branding

Building a Brand Identity TO GET BUSINESS BOOMING FOR HUNTER

Providing tools and support to help a leading blast-resistant and modular building manufacturer brace for growth.

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A pioneer in blast-resistant building technology, Hunter originally came to Design At Work in search of a brand identity that caught the eye and brought new business rolling in. With the careful crafting of a new logo and brand highlighting the structures’ benefits — and development of a memorable tagline, “Protected from the Outside in” — Hunter was able to gain ground while helping customers protect lives and livelihoods.

As time progressed and Hunter expanded not only its product line, but its global reach, the time came for an image update. Fresh new imagery and accent colors place the company’s blast-resistant and modular buildings in the spotlight. Bold headlines get to the heart of Hunter’s ability to tackle jobs in even the harshest environments, while an updated tagline, “On Every Front”, serves as a nod to both Hunter’s worldwide presence and unsurpassed protection. With the modernized look applied to everything from the new website to sales presentations, trade show materials and beyond, Hunter is primed for success on every front.

Deliverables

  • Website design
  • Organic SEO
  • Print advertising
  • Digital advertising
  • Sales collateral
  • Presentations
  • Trade show booth and event support
  • Social media
  • Stationery
  • Marketing strategy
  • Public relations support