Industry marketing for a top-ranking, privately held independent insurance agency.
Brady, Chapman, Holland & Associates relies upon confident, caring messaging that instills trust in current and potential clients. Our marketing strategy helps BCH stay top of mind through consistent branding and imagery that sets them apart from the rest. Their new logo has a refreshed and sophisticated look with a simple yet effective tagline, “When it Matters”. This shows clients and other middle-market businesses that they can rely on BCH to provide insightful updates and expert advice when they need it most. Also, by incorporating the appropriate color into headlines and design accents, we use our marketing materials to distinguish between the different divisions and the services offered to clients.
Consistency plays a key role in keeping the branding strong and recognizable. Clients can see uniform messaging and branding across online and printed marketing materials. Our team handles updates to the company’s website, social media profiles, email marketing and publications. Our copywriters stay well-informed on industry news while looking for opportunities to showcase the company’s services in editorials and beyond — proving to businesses that BCH will be there for clients when it matters.
“BCH partnered with DAW to help us update our brand, increase our social media presence and think outside our comfort zone in unique ways to get our brand in front of the correct audience. What a GREAT CALL that was! DAW is an extension of our team, working seamlessly with us on many different aspects of our marketing efforts. It’s a pleasure to work with an energetic group of talented professionals!”
— N. LAWSON, BCH