Cookin’ up a winning marketing strategy for Pasadena’s favorite Tex-Mex spot.
A Pasadena hotspot with a reputation for gettin’ rowdy, The Don’Key Mexican Food brand grabs Tex-Mex lovers’ attention with big, bold fonts, in-your-face phrases and a catchy tagline, “No Passport Required.” Taking things a step further, Design At Work elevated the brand’s identity with a fresh, modern look — while remaining recognizable to die-hard fans. With a refreshed color palette, updated headline approach and design adjustments that draw more heavily on the passport angle, the beloved eatery enters its next era. The kick-*ss brand brings in business by traveling everywhere, from social media posts, to menus, the website and even event merch — no passport required.
Deliverables
- Website design
- Email marketing
- Menu design
- Billboard design
- Social media
- Event support
- Public relations support
- Marketing strategy
![design at work DKEY A](https://designatwork.com/wp-content/uploads/2023/02/design-at-work-DKEY-A.jpg)
![design at work DKEY B](https://designatwork.com/wp-content/uploads/2023/02/design-at-work-DKEY-B-920x1024.jpg)
![design at work DKEY C](https://designatwork.com/wp-content/uploads/2023/02/design-at-work-DKEY-C-1024x493.jpg)