Creating a distinct but complimentary brand for a security company’s product launch.
SentriForce has been providing full-service security for the construction, residential, and municipal infrastructure markets for decades. As they prepared to launch LotWitness, a safety solution designed for retail properties, the SentriForce team decided to create a new brand to distinguish the offering from the rest of its services. Design At Work developed a branding campaign that highlighted LotWitness’ ability to deter crime by reminding customers to take or hide their belongings before leaving their vehicles. Using straightforward messaging and bold lettering, we helped LotWitness project an image that inspired calm and confidence.
Deliverables
- Website design
- Print ads
- Sales collateral
- Signage
- Stationery
- Marketing strategy
