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FOOD INDUSTRY SOCIAL MEDIA MARKETING

CREATING A COMMUNITY OF SMOKED MEAT FANS FOR KOUNTRY BOYS.

screenshot of digital ad featuring commercial for kountry boys — We leveraged Kountry Boys’ preexisting commercial content to create a targeted social media ad campaign.

Developing organic and paid social media strategies for a Brenham-based sausage company.

After developing a new logo, brand and website for Kountry Boys, Design At Work continued to build brand recognition through the company’s social media channels. Strategic influencer partnerships exposed unfamiliar audiences to the brand, while product teaser campaigns generated excitement and conversation among the company’s established customer base. At the same time, an advertising campaign on Facebook and Instagram allowed us to funnel traffic directly to the website.

Deliverables

Organic social media content
Paid social media content
Influencer partnerships

Kountry Boys’ commercial performed well as a digital advertisement, generating likes, comments and click-throughs across platforms.

screenshot of organic social media giveaway campaign — This monthly giveaway generated conversation and excitement among Kountry Boys’ followers.

screenshot of instagram reel created by social media influencer for kountry boys — Design At Work partnered with influencers such as this cooking content creator to increase Kountry Boys’ exposure to new audiences and grow its following.

screenshot of social media teaser campaign for kountry boys pico de gallo breakfast sausage — We piqued audiences’ interest with this teaser campaign leading up to the release of a new sausage product.

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