FOOD INDUSTRY SOCIAL MEDIA MARKETING

CREATING A COMMUNITY OF SMOKED MEAT FANS FOR KOUNTRY BOYS.

Developing organic and paid social media strategies for a Brenham-based sausage company.  

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After developing a new logo, brand and website for Kountry Boys, Design At Work continued to build brand recognition through the company’s social media channels. Strategic influencer partnerships exposed unfamiliar audiences to the brand, while product teaser campaigns generated excitement and conversation among the company’s established customer base. At the same time, an advertising campaign on Facebook and Instagram allowed us to funnel traffic directly to the website. 

Deliverables

  • Organic social media content 
  • Paid social media content 
  • Influencer partnerships 
Kountry Boys’ commercial performed well as a digital advertisement, generating likes, comments and click-throughs across platforms.