Marketing is
always changing

Content marketing has changed a lot in the last decade. Everyone now has a smartphone glued to their hands and can search anything in a matter of seconds. Now more than ever, branding and word choice matters — and SEO keyword choice is crucial. Search engine optimization (SEO) is the technical force behind your brand’s…

There’s an old content marketing saying: a business is only as big as its blog. Okay — we may have made that up, but the central message is still true. If you’re running a business and trying to get your company’s website to climb the digital ladder — we’re talking more visitors, increased visibility and…

Today, our lives are more tethered to the digital realm than ever before — thank you, smart phones, Zoom meetings, cryptocurrency and the Metaverse. So, it’s probably no surprise that digital tools play an important role in your business’ marketing strategy. Email marketing is just one such tool that’s invaluable to have in your toolkit.…

When it comes to content in website design, messages can get lost in a sea of never-ending information on a company’s website. Website personalization is geared around creating a personal digital experience for customers who venture on to a webpage. Why is this important? Because the more engaged a customer is, and the more relatable…

If your hospitality industry marketing strategy doesn’t include great photography, you’ll be fighting an uphill battle. From high-end fine dining to greasy spoons and everything in between, when a plate of food hits the table, diners want to be wowed. The same is true when it comes to the online marketing of your restaurant. If…

You can’t ignore social media. Eighty one percent of Americans have at least one social media account somewhere, and that percentage is only going to continue to rise. Whether we’re showing off photos on Instagram, promoting blog posts on Facebook or sharing tips on Twitter, having a social media presence can be an important part…

From staffing the best team members to communicating with clients and staying a step ahead of the competition, there’s a lot that goes into running a successful technology company. Something you might not have considered? The ideal color palette for technology marketing, from your logo and website to sales collateral. Color plays a tremendous role…

Since we live in a graphic culture, companies that want their social media posts to generate more views and shares, higher click-through rates and greater overall engagement with potential customers often include photos, videos, screenshots and other graphics in addition to compelling text. Although text-based posts will always be a part of your social media…

You know marketing is important, but don’t have the time to be consistent about it. Maybe you’ve considered hiring a marketing firm to help you. You’re just not sure if you should use a freelancer for occasional projects, or go with the outsourced marketing model and have a full agency team to help with all…

It’s easy in the day-to-day grind to focus on only one area of business. For many businesses, that one area is the goal of gaining new customers. It sounds simple enough — more customers means more sales, which in turn means a better bottom line. But without caution, that goal may have you overlooking your…