Today, our lives are more tethered to the digital realm than ever before — thank you, smart phones, Zoom meetings, cryptocurrency and the Metaverse. So, it’s probably no surprise that digital tools play an important role in your business’ marketing strategy. Email marketing is just one such tool that’s invaluable to have in your toolkit. Combining speed and flexibility with…

When it comes to content in website design, messages can get lost in a sea of never-ending information on a company’s website. Website personalization is geared around creating a personal digital experience for customers who venture on to a webpage. Why is this important? Because the more engaged a customer is, and the more relatable the content, the more likely…

If your hospitality marketing strategy doesn’t include great photography, you’ll be fighting an uphill battle. From the high-end fine dining to greasy spoons and everything in between, when a plate of food hits the table, diners want to be wowed. The same is true when it comes to the online marketing of your restaurant. If you want people to step…

You can’t ignore social media. Eighty one percent of Americans have at least one social media account somewhere, and that percentage is only going to continue to rise. Whether we’re showing off photos on Instagram, promoting blog posts on Facebook or sharing tips on Twitter, having a social media presence can be an important part of marketing success. With that…

From staffing the best team members, to communicating with clients and staying a step ahead of the competition, there’s a lot that goes into running a successful technology company. Something you might not have considered? The ideal color palette for your logo, website and collateral pieces. Color plays a tremendous role in establishing a company’s overall feel. By developing a…

Since we live in a graphic culture, companies that want their social media posts to generate more views and shares, higher click-through rates and greater overall engagement with potential customers often include photos, videos, screenshots and other graphics in addition to compelling text. Although text-based posts will always be a part of your social media strategy, as you begin to…

It’s easy in the day-to-day grind to focus on only one area of business. For many businesses, that one area is the goal of gaining new customers. It sounds simple enough — more customers means more sales, which in turn means a better bottom line. But without caution, that goal may have you overlooking your biggest sales force. The Gift…

How One Modern Agency Stacks Up Against Mad Men’s Sterling Cooper of the 1960s. As Mad Men prepares to enter the second half of its final season, Houston–based advertising agency Design At Work is also anticipating a monumental milestone in its own history — the celebration of its 25th anniversary. While times and advances in technology have certainly driven marked…

While it may seem effortless to some, successful marketing isn’t about luck or a “bag of tricks.” It’s about using a clear marketing strategy to position your business as the brand of choice and edge out the competition. Focus on the right message. What are the qualities that most define your brand at its core? What do you want to…

A typical day at the office for any marketing or advertising firm can be described as… well, anything but typical. Whether it’s copy writing, graphic design, Web development, SEO or video production, every task is considerably different from the last and requires phenomenal expertise and loads of talent. Few businesses can afford to maintain a full-time staff that can master…