Marketing is
always changing

If your hospitality industry marketing strategy doesn’t include great photography, you’ll be fighting an uphill battle. From high-end fine dining to greasy spoons and everything in between, when a plate of food hits the table, diners want to be wowed. The same is true when it comes to the online marketing of your restaurant. If…

You can’t ignore social media. Eighty one percent of Americans have at least one social media account somewhere, and that percentage is only going to continue to rise. Whether we’re showing off photos on Instagram, promoting blog posts on Facebook or sharing tips on Twitter, having a social media presence can be an important part…

From staffing the best team members to communicating with clients and staying a step ahead of the competition, there’s a lot that goes into running a successful technology company. Something you might not have considered? The ideal color palette for technology marketing, from your logo and website to sales collateral. Color plays a tremendous role…

Since we live in a graphic culture, companies that want their social media posts to generate more views and shares, higher click-through rates and greater overall engagement with potential customers often include photos, videos, screenshots and other graphics in addition to compelling text. Although text-based posts will always be a part of your social media…

You know marketing is important, but don’t have the time to be consistent about it. Maybe you’ve considered hiring a marketing firm to help you. You’re just not sure if you should use a freelancer for occasional projects, or go with the outsourced marketing model and have a full agency team to help with all…

It’s easy in the day-to-day grind to focus on only one area of business. For many businesses, that one area is the goal of gaining new customers. It sounds simple enough — more customers means more sales, which in turn means a better bottom line. But without caution, that goal may have you overlooking your…

How One Modern Agency Stacks Up Against Mad Men’s Sterling Cooper of the 1960s. As Mad Men prepares to enter the second half of its final season, Houston–based advertising agency Design At Work is also anticipating a monumental milestone in its own history — the celebration of its 25th anniversary. While times and advances in…

While it may seem effortless to some, successful marketing isn’t about luck or a “bag of tricks.” It’s about using a clear marketing strategy to position your business as the brand of choice and edge out the competition. Focus on the right message. What are the qualities that most define your brand at its core?…