Category: Branding Design

The emergence of smart technology has changed the world in dramatic fashion. It has crept into the way people live and exist and has significantly impacted the media landscape.

These shifts have drastically changed the trade of a marketing manager, adding more to their plate. In turn, this makes the task of hiring marketers more challenging as well.

The question now is how to hire marketing executives when the traditional role of a marketer has evolved. The best way to understand what marketing manager and executives do is to take into consideration the role of marketers in the modern day and age.

What Is a Marketing Manager and What Do They Do?

A marketing manager develops and executes strategies that align your company’s goals with industry demand and trends. To be effective, marketing directors and managers must collaborate with internal and external stakeholders to make sure marketing objectives help all departments work together optimally.

They understand customers want experiences and are moving away from materialism to reduce clutter and waste. Marketers must build better stories to relay experiences to their target audience. Thus, they have a more substantial role than before and must focus on a wide-ranging strategy spread out over long term periods encompassing a plethora of aspects, unlike the short-term, one-track focus of traditional marketers.

What Are the Qualities of a Good Marketer?

Technology is shaping the way people engage with brands, and this has integrated itself into the basic structure of marketing. When you’re deciding how to hire a marketing person, look for these qualities.

Social Media Savvy

In the era of social media, building an effective digital footprint is important to create a steady reputation. Hence, a good resource must be adept with mainstream technology and social media platforms such as Instagram, Twitter, Facebook, Snapchat, YouTube, Pinterest, and LinkedIn.

Social media savviness benefits brands that tap into the millennial digital media culture. For example, Gucci has grown its sales revenue by 48.7% to a whopping $2.2 billion in 2018 thanks to social media marketing. Most online trends influence social media marketing campaigns, so hiring someone versed in this channel will positively impact your results.

Creative Yet Analytical

Marketing managers must deal with data and research on a regular basis. This requires a keen eye for the identification and extrapolation of valuable information for effective campaigns. They must possess applicable knowledge of how to utilize marketing tools like Google Analytics, Eloqua, Salesforce, HubSpot, email metrics, and PPC campaigns.

Proficiency in understanding numbers and data is not sufficient. Your marketing manager needs to be able to develop innovative, game-changing ideas using this information. Data needs to be converted into a creative brand development strategy that connects your brand with your target audience while surpassing competitor noise.

Looking for a marketer with a creative AND analytical mind is not just a choice, but a necessity when hiring marketing managers.

Lively Personality

Dull, dreary, and boring people seldom win any points from their team. More often than not, they suck the enthusiasm right from its core.

Hiring a good manager should result in finding a dynamic individual, articulate with words, and successful at forming connections. The marketing manager you hire should be cheerful, friendly, and proactive enough to keep the productivity flowing.

At MARION, we make sure all our marketers possess the skill sets we’ve listed so far. These qualities ensure that as your full-service marketing company, we cater to your needs with the best of our abilities.

How To Improve Your Search When Hiring A Marketing Manager

Finding a good marketing manager can be a long and difficult process. Moreover, you are unlikely to find someone suitable if you’re unaware of what you are looking for. Here are a few tips on how to find a good marketer and reorganize your efforts.

Attract the Right Skill Set

You should know what you are looking for in a marketing manager before you start searching. Understanding the needs of your business and the skills your brand requires is the first step towards finding a good marketer. Job descriptions that are too vague or entail too much may end up attracting the wrong kind of candidates.

Focus on attracting generalists who already possess a degree of knowledge and certain applicable skill sets to overlook diverse marketing efforts. At the base of it all, a manager should be able to manage various specialties without needing specializations. Ideally, these generalists can lead specialists under them. This way, the execution of strategy-specific projects is less likely to falter under their more holistic supervision.

Find A Jack of All Trades

Most organizations hire a marketer who emerges from the roots of specialization. Although such a resource may have much more to offer in terms of functionality, concentration in one area of expertise may limit a marketer’s contributions. In search marketing in particular, this limitation is part of the debate between hiring and in-house SEO vs. an agency.

A marketer should have an interesting blend of multiple tricks up their sleeve. In short, you need a sweeping leader, with the skills of a visionary who sees beyond the limitations of their craft. Hiring a marketing manager should result in finding a resource that brings experience and understanding of both traditional and digital marketing channels.

A manager should function as a generalist who can observe problems from various viewpoints, and analyze and provide brands with multilevel, research-based strategic solutions. Managing content, creating strategies, and having the fundamental knowledge of various avenues proves useful for a marketer in the long run.

In short, try to hire a marketing executive that doesn’t limit their tactics to their previous field of specialization. If this doesn’t seem possible, open the discussion about in-house vs. outsourced marketing up within your organization. You can save a significant amount of time and money when you outsource marketing services to an effective agency that has a steady operating track record.

Research Online

In-house recruitment is a great way to fill positions. However, do not shy away from snooping around. According to LinkedIn, 85% of the hiring is done through people you may know.

Search professional profiles and ask mutual connections about people you find interesting. Connect with marketing leads in the industry, even those not sharing mutual connections. If they seem up your alley, call them for an interview or a casual chat.

The point is to build a network of potentials and find what you require. Do not take your social and professional network for granted. A lucrative hire could be only 2 degrees of separation away.

As the marketing realm blows up, small to medium organizations once again have a fighting chance. However, more often than not, the fighting chance is too expensive of an investment. With resources already scarce, such firms should consider outsourcing their marketing to expert agencies such as MARION.

MARION can provide you with a holistic conventional and digital marketing service. From the creation of a logo to the integration of SEO practices, and even trade show participation; you’ll never have to worry about exposure or engagement with us by your side.

Contact us today to find out how we can improve your marketing results!

Your brand colors are the foundation for your business’s visual aesthetic. Choosing brand colors seems simple enough, but it is a deceptively large investment that should be approached carefully. The branding color scheme you choose will be consistently displayed through your logos, websites, advertisements, literature, products, and more.

Brand Color Psychology

Learning how to pick colors for your brand is more than just identifying complementary colors on a color wheel (more on that later). Depending on what your brand is, you want your colors to reflect that personality. The company color scheme you choose will embody the essence of your business.

Different colors in branding psychology evoke different emotions, which is why similar companies will use similar colors. For example, fast food companies will use a lot of red to stimulate hunger and to seem exciting and energetic. Tech companies use blue to convey trust, security, logic, etc.

While the effect of colors on emotions and feelings obviously differs from person to person (and culture to culture), there is a general neurological response toward certain colors that most humans have in common. The meaning of different brand colors can easily be seen when comparing logo colors of various companies (see graphic below).

Several companies have been successful with choosing their corporate color schemes to market a certain image. Color psychology is not something to be underestimated, which is why choosing the right color in marketing and branding is extremely important. Now that that’s understood, how exactly do you pick which colors?

 

Do you need help building a better brand? Download this free four step process and create a more powerful brand today!

How to Choose Brand Colors

First off, your business should have 1-3 main colors maximum (1-2 is ideal). If your brand was a person, what would its personality traits be? Is your brand fun, innocent, and friendly? Is it happy and creative? These traits conjure up orange or yellow- you wouldn’t want to choose black, gray or brown to represent your brand’s identity.

Let’s look at what each color might mean to the general population:

Red

Red is a bold color that evokes feelings of passion, hunger, warmth, anger, energy, romance, and excitement. Using red makes a powerful statement and when used correctly, will make your logo pop out from the crowd.

Orange

Orange is a friendly color that evokes feelings of creativity, warmth, youth, affordability, and playfulness. Using orange lends an active and vibrant feel to your brand. Luxury and traditional brands should avoid using orange.

Yellow

Yellow is a cheerful color that evokes feelings of optimism, happiness, and spontaneity. It can also signify sunshine, gold, or electricity. Yellow can be a risky choice because it is often used in cautionary signs and the wrong shade can look gaudy. However, when utilized effectively it broadcasts a friendly and energetic vibe.

Green

Green is often used to signify peace, health, nature, money, freshness, and growth. Green is a natural choice for environmentally-focused brands (or brands that want to appear sustainable). Darker greens are used to convey wealth and prestige.

Blue

Blue is a calm color often used to express stability, trust, clarity, reliability, communication, and security. It is the most commonly preferred color in the world and thus, is a favorite “safe” color in logos. Blue can also signify water, skies, and the cold.

Purple

Purple is a sophisticated color associated with royalty, power, mystery, luxury and imagination. It is a less common color used with brands, so if your brand aligns with this color it’s a good opportunity to stand out!

Black

Black is a timeless color that exudes mystery, power, tradition, credibility, authority, elegance, and security. It can signify balance or darkness. If your brand leans more formal or luxurious, don’t write this color off as boring. Several retail and fashion brands use black in their logos.

Pink + Magenta

Pink is a sweet and versatile color that expresses femininity, romance, excitement, creativity, passion, and innovation. A softer shade often referred to as “millennial pink” has taken over the marketing world due to its youthful appeal. Bolder pinks and magentas have been used to stand out (like by T-Mobile or as an accent color by Flickr).

Brown

Brown is a rustic color that is often used in food, beverage, organic, and nature brands. It expresses sturdiness, reliability, authenticity, practicality, wholesomeness, and warmth. It can signify the earth, leather, chocolate, wood or coffee.

Color Palettes for Branding (Main Colors, Secondary Colors, Accent Colors, etc.)

After choosing your main color, you need to choose your neutral and accent colors.

Your neutral colors will be used for things like your text and backgrounds.

Accent colors are used whenever you need something to “pop”, like a call-to-action or floating button. When used sparingly, they can immediately draw the eye to an important element. When overused, these bolder colors can quickly clutter a design and make it look jarring.

Having a cohesive color palette for your brand makes your marketing materials look polished and professional. Below, Missouri State University shows how you can mix and match colors to reach different marketing goals while keeping the 60-30-10 rule of having primary colors occupy 60% of the focus. Secondary colors take up 30%, and your accent colors will take up 10%.

Missouri State University

Missouri State University

Color Palette Generators

You can also use a color palette generator to automatically pick a pleasing palette. Some of them allow you to “lock” a color and generate a palette around that color.

• Coolors
• Palettable
• Colormind
• Cohesive Colors
• ColorSpace
• Color Supply
• Colordot

If you know what your business’s personality traits are but are still struggling to come up with the perfect color, try either one of these color and branding personality quizzes.

• 99designs
• Grasshopper

Contact MARION for Professional Branding Help

If you’re in need of professional help, contact the experts at MARION today.

Our branding agency in Houston has helped hundreds of companies develop stunning marketing materials and powerfully positioned brands over the last 38 years.

What is packaging design, and how can it help your product? From the Snickers you buy at the grocery store to the school supplies you buy for your children, you’ll find every product has a unique packaging design.

If you’re trying to create packaging for a new product, understand there’s more to the process than meets the eye. Your packaging should engage your customers through touch, sound, sight, and possibly even smell and taste. Most importantly, your packaging should convey your brand message.

Questions to Ask Before You Create Product Packaging

Before coming up with product packaging design ideas, it’s important that you answer these essential questions in your graphic design brief.

Who Will Buy the Product?

Who is your target audience? Men? Women? Children? Business owners? Moviegoers? Your product packaging should appeal in some way, shape, or form to the target audience.

What Is the Product?

Think about what you’re selling. Is it big? Small? Delicate? Durable? Your product will ultimately determine what type of packaging you will use. For example, if your product is fragile, such as glassware, you’ll need secure packaging to protect the contents.

How Will Your Product Be Purchased?

Where is the product being purchased? Online retail? Your local brick-and-mortar retailer? Selling online vs. selling in-store will require different packaging requirements. For example, selling at a local retailer will require that your product stands out from your competitors.

If you go the online route, you’ll likely want your packaging to include security features, so your product will be protected during shipping.

Content That Must Be Collected

As you plan your packaging design, consider whether your product is representing a brand or if it’s standalone. Ultimately, your product packaging should properly communicate your brand message. Before you begin, gather the following items in order to maintain brand-consistency:

• Company/Product Logo – Request or create a vector file if you desire to put a logo on your packaging.
• Colors – Use brand-consistent Pantone (PMS) or CMYK colors
• Fonts – Choosing the right fonts is essential for legibility and properly representation of your product, so double check this aspect of your packaging design.

Don’t leave your branding up to chance. Download this free sample style guide today and start positioning your brand as an industry leader!

How to Create Design Packaging for Your Product

Once you’ve gathered the above information, you can move to the packaging design process.

Learning how to create packaging for your product can be done in five simple steps. Successfully following these packaging design guidelines will ensure the best possible outcome when it’s time to launch your product.

1. Packaging Layers

One aspect of learning how to make packaging designs is understanding that most packaging comes with three layers:

Outer Packaging

The outer packaging protects your product from the outside world. It’s also the first thing your customer sees.

Inner Packaging

The inner packaging provides even more protection for your product. Take a sealed bag for example or packing paper that keeps your product from jostling around.

Product Packaging

This is the most common form of packaging that you see when you visit your local store. Examples include the wrapper around a candy bar, the bottle that contains your Coke, the label on a can, etc.

2. Choosing the Right Type of Packaging

There are countless types of packaging designs to choose from. Choosing between a bag, bottle, or box may not be as simple as it seems on the surface.

As you determine your product packaging design layout, consider what your competition is doing, your budget, and the product itself. Not only do you want to stand out from the rest of the competition, but if your product is composed of a specific material, your packaging options may be limited.

For example, if you’re selling organic foods, you may require BPA-free frozen meal packaging. This will have a big impact on the manufacture and design of your final product packaging.

3. Set Up Your Printer

Get your printing questions answered early, before the product is even ready for release. That way you’ll be able to calculate costs early. You’ll also have plenty of time to get your Houston graphic design firm the information they need to get the job done promptly.

During this phase, keep these considerations in mind:

• Color options
• Digital vs. offset printing
• Die-lines
• File-format requirements

4. Create Your Information Architecture

There are several ways you can make your packaging stand out in the minds of your customers— informative graphics on how to properly use your product, customer testimonials, a bold and memorable tagline, etc.

While all of these aspects of your package design are essential, shoppers will likely only remember one aspect of your packaging. As a result, choose a centerpiece that stands out from the rest of your design elements and focus on making that the highlight of your packaging.

5. Collect Feedback

Before moving to the final phase, create a product packaging design questionnaire that you can give to a test group (and your key stakeholders), so that you can collect essential feedback.

Here are a few questions you should include in your questionnaire:

• What is the primary message you get when looking at this packaging?
• Who is this product designed for?
• What does the product do?

The collective feedback you receive will help you determine whether you should move forward with your package design, make a few tweaks, or go back to the drawing board.

When everything is said and done, double check to ensure you have the right file formats so you can send them off to your Austin graphic design firm for printing and production.

The Takeaway

Great package design takes time and patience, but once you’ve reached the final stage of your design, there’s nothing more satisfying than seeing your product displayed prominently on an e-commerce site or on a store display.

Knowing how to design packaging for a product takes nuance and expertise. Thankfully, you can rely upon MARION to meet all of your package design needs.

MARION is a marketing company in Houston and Austin that has created compelling designs for hundreds of clients for over 35 years. You can rest assured your package design is in good hands.

Contact us today to learn more about our graphic design services.

There are so many different graphic file formats and image options available, you may be confused about what they are, how they work, and how they can be used efficiently to display images and graphics across different platforms.

This article is a quick overview to help you understand which types of files are best for common graphics like photos, logos, and other graphics displayed on the web and used in printed collateral.

What Is the Difference Between Raster and Vector Images?

There are two types of digital graphic files—raster and vector. Raster graphics are composed of a combination of pixels, but vector graphics are composed of paths and are based on mathematics so that they can easily scale larger or smaller.

This is a highly simplified summary, so let’s explore raster and vector graphic files in more detail.

What Is a Raster Image?

Raster images are made up of tiny squares of colors or shades of black called pixels. When magnified enough, you can see the individual pixels of the image and that each one is a single color. When all those pixels are viewed as a whole, they work together to form a rich, detailed image with intricate color variations and soft gradients.

Digital photographs you see on a website, pictures you take with your phone or digital camera, or scanned artwork are all raster images. Because of the amount of digital information contained in a raster image in all those little pixels, file sizes tend to be larger than those of vector graphics.

What Is a Vector Image?

Vector graphics are built mathematically and are made up of points and paths. Generally, vector graphics are less detailed containing fewer gradients and less diversity of color. And, even though they can be used to form nearly photo-realistic graphics, they tend to be used in building graphics with more uniform, solid colors and fewer details.

Vector graphics are commonly used to produce logos and other simpler graphics that may need to be used at different sizes and have the benefit of maintaining crisp, sharp edges, even when they are enlarged greatly.

Advantages and Disadvantages of Common Raster Formats?

Raster images are extremely versatile and are the preferred format when realistic, photographic-type imagery is desired.

When you take a photograph on your phone or digital camera, a raster image is automatically generated every time you tap the shutter icon. They can be displayed on any common electronic device, shared through email and text messages, and posted to social media sites such as Facebook, Twitter, or Instagram.

Raster files can also be used to print photographs or in any piece of printed collateral such as a brochure, poster, or magazine. Creating raster images doesn’t require any special software knowledge or training, and they are easily produced by anyone that can use a smart phone or camera.

Many different raster file types can be displayed on the internet — with JPGs, PNGs, and GIFs being the most common. Each one contains advantages and disadvantages over the others.

JPG Raster Files

JPGs are the most commonly used graphic files on the web because of their ability to display millions of colors with photographic quality at low file sizes. These lower file sizes allow websites to load and display quickly, which is crucial in today’s mobile-friendly world. Most digital cameras and smart phones save pictures as JPGs as the default format.

One disadvantage of the JPG is that they are “lossy,” meaning each time they are opened in a photo editing software and re-saved, they lose some graphical information, and jagged edges or pixelated areas can appear on close examination, especially when opened and resaved multiple times.

PNG Raster Files

PNGs also deliver photographic quality but are generally larger and slower loading on web browsers than JPGs — But PNGs are lossless when edited and resaved.

The biggest advantage of a PNG over a JPEG is the ability to have transparent (see-through) areas saved in the file. This is especially useful when placing the PNG over another color or graphic where you want the background to show through.

GIF Raster Files

GIFs are also lossless, but the main advantage of GIF files is that they can be animated. However, they are limited to a display of 256 index colors and are best used for smaller, more simple graphics and animations.

TIF Raster Files

Another widely-used raster file type is the TIF, most commonly used in the graphics and print industry. TIFs have all of the full-color display ability of JPGs, but they are lossless. TIFs can also contain editable layers and transparent areas when needed.

What are the benefits and disadvantages of different vector formats?

Because vector images use mathematical equations and are generally less detailed than raster images, they are usually smaller in size. Therefore, vector files are easier to distribute through email and take up less space on your computer.

While hard drive space may not be as much of an issue today as in the past, because of the easy availability of external hard drives and SSDs (solid-state drives), the main benefit of a vector image is the ability to resize it without the degradation, or pixelation, that occurs to raster images when they are increased in size.

You should avoid using raster images to create a logo for this very reason. When creating a logo or illustration, a vector format is the best option, because it allows you to use the graphic at any size with no loss of image quality. This is quite important for using your logo across many different platforms, both digital and print.

One disadvantage of vector graphics is on the production side. To produce a vector graphic, some basic knowledge and software training is usually necessary — it’s not as easy as pressing a shutter icon on your smart phone. There are many vector creation and editing apps available, but Adobe Illustrator is the industry standard for creating vector graphics and has been the leader in this area for graphic design professionals for many years.

Another disadvantage of vector graphics is that most are not compatible with internet browsers— except for the SVG. The SVG is a very versatile vector file format that can be used on the web. SVGs support transparency, can be animated, and maintain all of other benefits of vector formats, including clarity at any size and resolution.

Other common vector formats such as EPS, AI, and some PDFs are used in the printing industry — most commonly for logos and other simple graphics.

Takeaway for Raster and Vector Images

Using and producing the right file formats at the right sizes can help save time and avoid unwanted issues in both digital and printed materials.  Avoiding problems with compatibility, download speed, and print quality will help your business get its message in front of your audience with the efficiency and quality your products and services deserve.

Are you searching for Austin graphic design firms or Houston graphic designers that knows how to leverage the right design tools and consistently provide you with the best value?

At MARION, we take design seriously, and we know our way around file types. You can trust the experts at our Houston marketing agency to use the absolute best practices when it comes to efficient and effective use of the right raster and vector images when creating beautiful graphics for your business.

Contact us online today or call us at (713)-568-4826 to learn how we can help you design and create something special to help your business look its best.

Imagine a motivational speech or sales presentation in which every word was spoken without a pause or change in tone. Would the speaker’s message be interesting or memorable? Would you be persuaded to buy their product or excited to pursue their advice?

Even if the speaker really believes the product or information he’s promoting is valuable or even life-changing, we might expect the only visible results of his uninspiring efforts to be heavy eyelids and bobbing heads.

In this post we’ll discuss emphasis; what it is, why it’s important, and some common dos and don’ts when trying to incorporate emphasis into your designs.

What is emphasis?

We use emphasis to draw attention and create a focal point. Emphasis is achieved by minimizing or toning down compositional elements while accentuating other elements in order to bring attention to the focal point.

When you go to a museum full of art, would you expect to see the same bland color used on every single painting? The absence of variety produces a dull uniformity. Yes, beauty is in the eye of the beholder, but, how would you honestly critique such uninspired work?

Sometimes, in an effort to avoid monotony and add emphasis, nearly every pixel on a webpage or every square inch of white space in a brochure is packed with graphics and content, leaving a busy, eye-crossing patchwork of imagery and text that is difficult to navigate. Using emphasis in graphic design is vital in creating a compelling design that communicates a message. Emphasis in design can be accomplished in many different ways.

For help creating the appropriate emphasis in your design, let graphic design agencies in Austin like MARION lend an expert hand today!

Emphasis Dos and Don’ts

When attempting to add emphasis to a design, consider the following dos (or don’ts):

Don’t: Make the logo too big.

Unnecessarily increasing the size of a logo is a very common request—and we get it. You’re proud of your logo, and you should be. It identifies your business, and you don’t want to be overlooked.

You want to be recognized, but your logo is only a small part of your brand. Increasing the size of your logo may come across as visually shouting, or, an act of desperation to be seen and stand out from the crowd.

On the other hand, a legible and tastefully sized logo conveys confidence and approachability. And don’t discount the importance of other design elements in addition to a logo in the quest to get noticed and communicate a message.

Don’t: Add too many or irrelevant pictures.

You want potential clients to know all about the products and services you offer, but, using more photos may not be the answer.

Overwhelming a potential client with imagery may come across as aggressive, and, a visually cluttered design may hinder your marketing efforts by causing more confusion than clarity.

Consider the effectiveness of fresh, clear designs used by successful and influential companies like Apple or Coca-Cola. The most successful companies use attractive, well-thought-out images in limited numbers to support compelling messages that drive people to their products and services. This is the essence of successful marketing.

Do: Choose font-sizes carefully.

Readability is one of the most important parts of a successful design. After all, if your content is hard to read your message gets lost, no matter how exciting or useful it may be.

A clearly legible font size ensures usability for most every user across multiple platforms. But, to help ensure readability, there should always be a clear distinction between headlines, subheads and body copy—also known as typographic hierarchy.

Helping a reader navigate by arranging and organizing type in a clearly established pattern is as important as using a legible type size. This allows the reader to determine the most important parts of a design quickly.

Do: Use plenty of color, but thoughtfully.

Calm and soothing; Passionate and daring; Warm and welcoming. Choosing the right color scheme can have a significant positive impact on the desired mood and perception of a design.

An average design can be brought to life by using the right color, not necessarily more color. Just like adding more photos to a composition, randomly adding more color can become a distraction and may have the same adverse effect in communicating your overall message simply and effectively. When using color for text it should be easily readable, inviting, and easy on the eyes.

Don’t: Fear the white space.

White, or negative, space can be defined as the area of a design that is left blank or unused for text or graphical content.

It’s simply the space between elements of a design. Filling white space with text and graphics can lead to user confusion and visual fatigue.

Conversely, the proper use of white space, along with other basic graphic design rules, can be very impactful in creating a sophisticated, elegant design and clearly communicating your message.

If everything is emphasized, nothing is emphasized.

One of the most important rules to follow in design is this: If everything is emphasized, nothing is emphasized.

Emphasis is needed to direct and focus attention on the most important parts of a composition, speech, website, or a piece of marketing collateral.

The proper emphasis in design is accomplished using structure and direction to help guide the audience through the design. And visual interest can help accomplish the most important goal of your marketing efforts—communicating your message in a simple, easy-to-understand way, and ultimately driving customers to use your products and/or services.

The Take-Away

Great designs are not created by focusing only on the content of what you are designing or by giving no consideration to the content of what you are designing.

In reality, effective designs are created by giving careful consideration to the content of what you are designing and creating a visual hierarchy that is both appealing and helpful for the end user in their efforts to consume the content.

If you have concerns that your designs are not as effective as they could be, consult an experienced graphic design company to help you identify areas of obvious deficiencies.

Finally, never be afraid to ask a designer why they have made the choices that they have, they should always be able to explain why their choices will help the end user use the piece more successfully.