Our marketing blog can point you in the right (well-informed) direction.

High-impact, low-budget methods that drive results. Zero in on your target audience. Leverage Social Media (Strategically). Embrace Email Marketing. Get creative with content Marketing. Be bold and authentic.

If you want to drive more organic traffic and make your content work smarter, not harder, it’s time to take a closer look at how these strategies work together. Here’s everything you need to know about content mapping and SEO. What is Content Mapping? Think of content mapping as a way to deliver the right …

One of the best ways to ensure you have a consistent marketing strategy is to engage in integrated marketing. But what is integrated marketing? It’s the process of unifying various advertising mediums in order to seamlessly deliver a cohesive message. This means that whether you visit the organization’s website, browse its social media accounts, or …

Creating a B2B website can be daunting because you want to convey a lot of information at once in a professional manner without losing the visitor’s interest. This is especially challenging because it takes a lot of work to make technical jargon sound exciting. What is a B2B Website? A business-to-business (B2B) website is a …

From emails to images, here’s how AI helps to jump-start our workflow. When ChatGPT burst onto the scene in November 2022, there was a lot of talk about generative AI rendering human creatives obsolete. While we haven’t found a tool that can match the nuanced output of experienced marketers, we do find ourselves using it to …

Digital marketing audits are an essential process for any business looking to evaluate its strategies and uncover ways to improve performance. Think of it as taking a moment to step back, analyze your efforts, and identify opportunities to grow your online presence. By systematically examining your campaigns, channels, and platforms, you can create a clearer …

It isn’t news that B2B manufacturing marketing is difficult. After all, your manufacturing marketing strategy has to bridge the gap between you, distributors, wholesalers, and users in an effective and cost-efficient way. Targeting the right decision makers at the right time is a complex task that B2B marketing strategies need to address. Fortunately for you, there are …

Did you know that AI can help you bring in more leads for your business? ChatGPT is a powerful AI tool that can help you generate leads and improve your overall marketing strategy. And here’s how to do it! Bringing in More Leads for Your Business Generating leads for your business starts with knowing your …

A guide to marketing major anniversaries, achievements and personnel accomplishments. Design a celebratory seal that incorporates your logo. Throw a party in honor of your milestone. Generate buzz with a press release. Have a milestone coming up?

We’re proud to share that MARION has been honored with a 2024 Gold MarCom Award for our website redesign work with fleetkeep! This award celebrates creativity and excellence in marketing and communication, and we’re thrilled to be recognized for our efforts. About the Project fleetkeep came to MARION looking for a fresh digital presence that …