Our marketing blog can point you in the right (well-informed) direction.

Marketing to businesses is a different challenge. While we’re all familiar with marketing as consumers, reaching other businesses (B2B) requires a unique approach compared to consumer-focused (B2C) tactics. Here’s what we’ve learned in our 40 years of providing outsourced marketing services to Texas businesses. What is B2B Marketing? B2B marketing is when one business markets …

MarCom and Integrated Marketing Form Distinct Parts of the Marketing Whole. Marketing Communication VS. Integrated Marketing Communication. The Benefits of Integrated Marketing Communication. It Takes a Unified Team to Synergize Your Brand.

We’re excited to announce that MARION has been honored with a Silver Award at the 20th Annual Davey Awards for our integrated campaign titled “Kuraray: Possible Starts Here.” This recognition is a testament to our team’s creativity, dedication, and collaboration with our long-time client, Kuraray. Celebrating Our Winning Campaign The “Possible Starts Here” campaign showcased …

As the Texas film scene continues to grow, it’s not just filmmakers who are reaping the benefits — businesses and brands have an opportunity to shine, too. The intersection of marketing and the film industry presents a unique chance to align your company with creative projects, tap into new audiences, and build partnerships. The Rise …

Effective email newsletters can help you stay top-of-mind with your audience. What’s the difference between an email and a newsletter? Nurture leads with the power of email newsletters. Use thought leadership to establish authority and boost website traffic. Create captivating email newsletters with a team that gets you.

For decades, Texas has been synonymous with wide-open spaces, country music, and, of course, western fashion. But in 2024, our unique style has truly taken off. From fashion trends to chart-topping country albums, western wear is making its mark across the nation. Native Texans vs. National Trendsetters For native Texans, western wear has always been …

When it comes to movies, Beetlejuice and Barbie couldn’t be more different — and yet, both are standout marketing examples of how to build excitement, captivate audiences, and ensure box office success. From nostalgic callbacks to playful reinvention, these films offer unique approaches to marketing that brands can learn from. Let’s dive into how the …

With the Paris 2024 Summer Paralympic Games, businesses have a chance to connect with global audiences through marketing, advertising, and branding. The Paralympics not only highlights incredible athleticism but also emphasizes the importance of inclusivity and diversity. For brands that share these values, this event offers a powerful platform to amplify their message and expand …

Keyword research is the backbone of any successful SEO strategy. Whether you’re new to the game or looking to refine your skills, mastering keyword research can significantly boost your website’s visibility and drive targeted traffic. Now, here’s how you can conduct keyword research like a pro. Understand Your Audience The first step in keyword research …

Ready to embrace diversity and representation in your campaigns to make a positive impact? Here’s everything you need to know about inclusive marketing and how it can really help your brand. Why Inclusive Marketing is a Smart Move Research shows that diverse and inclusive marketing campaigns lead to higher sales and stronger brand loyalty. People …