Staying ahead of the pack with innovative IT branding.

When Chrysalis turned to Design At Work for branding and marketing support, the company was in the midst of an organizational shift — expanding its services to meet the evolving needs of its customers. To reflect this transformation, we developed a new brand identity, website and marketing strategy that captured their adaptive approach to modern tech challenges.

Centered around the tech evolved campaign, the new brand positioned Chrysalis as a resilient, responsive force in a constantly changing digital landscape, equipping businesses to face everything from cyber threats to unplanned outages. Our creative approach combined a conversational voice with visuals inspired by evolution in nature, thereby demystifying complex services for a broader audience.