IT Services Marketing

When Chrysalis turned to Design At Work for branding and marketing support, the company was in the midst of an organizational shift — expanding its services to meet the evolving needs of its customers. To reflect this transformation, we developed a new brand identity, website and marketing strategy that captured their adaptive approach to modern tech challenges.

Centered around the tech evolved campaign, the new brand positioned Chrysalis as a resilient, responsive force in a constantly changing digital landscape, equipping businesses to face everything from cyber threats to unplanned outages. Our creative approach combined a conversational voice with visuals inspired by evolution in nature, thereby demystifying complex services for a broader audience.