SHAPING A UNIFIED BRAND IN HEALTHCARE MARKETING.

Design At Work partnered with Nexus Health Systems to launch a refreshed brand that communicates their mission of mending minds through whole-person care. Inspired by bold, geometric shapes that fit together to form a complete picture, the updated look reflects how Nexus’ programs, services, care teams and families work in unison to help patients make meaningful progress.

We streamlined messaging and visual identity across every touchpoint — from the website and sales collateral to conference materials and patient resources — ensuring consistency for both referral sources and families. We also highlighted Nexus’ specialized programs through cohesive design and clear positioning, helping the health system articulate its niche in the post-acute and behavioral healthcare space.

By integrating the new brand into ongoing content marketing, email campaigns and internal communications, we’ve reinforced Nexus’ reputation as a leader in complex care while creating a platform for future growth.