Creating a new logo, look and website to support a sausage company’s growth.
Based in Brenham, Texas, Kountry Boys has been producing smoked meats, baked goods and seasonings since 1998. Its signature sausage recipe reflects what the brand is all about — bold flavor, high-quality ingredients and old-world family heritage. To enhance the visual appeal of its packaging, digital presence and sales collateral, we have updated the Kountry Boys logo and incorporated eye-catching yellows and reds. The company’s new website is infused with a playful, down-to-earth tone and roughhewn typefaces to reflect its warm, “kountry” persona. Armed with punchy messaging and a consistent brand identity, Kountry Boys is ready to saddle up and expand into new regions.
Deliverables
- Brand guidelines
- Website development
- Email marketing
- Sales collateral
- Social media
