How to celebrate your company milestones 

In the hustle and bustle of day-to-day business, it’s easy to let important company milestones slip by without taking time to celebrate. Industry recognitions, anniversaries and even prominent promotions can all offer opportunities to draw attention to your company’s growth and experience. At Design At Work, we help clients choose the best ways to mark special occasions — from celebratory design elements to special events.

In this article, we explore a few of the ways you can make the most of your company’s milestones.

While the age of a business alone is not enough to instill confidence in customers, it does matter. A company’s sustained viability over time indicates that it’s doing something right — whether that’s providing an exceptional product or service or building lasting relationships with clients. One of the simplest ways to publicize your company’s longevity is with a special mark that can be used across a range of digital and print materials.

How to design an effective anniversary seal.

When designing an anniversary seal, the goal is to honor your company’s brand standards while creating a mark that feels special and distinct from your standard logo. Incorporate your existing logo, icon or company name into the seal while adding other elements, such as the date your company was founded, your company’s years in business or even a short phrase highlighting the achievement or your company’s philosophy.

Where and when to use an anniversary seal.

How you apply your seal depends on your goals, as well as the relative significance of the milestone. If your company is celebrating a 25 or 50-year anniversary, for example, you might consider using the seal in place of your logo on your website and other digital materials for the entire year. If you’re celebrating a smaller milestone, on the other hand, such as a five-year anniversary, the seal might be better used in a targeted campaign.

This one is a no-brainer. Whether you’re celebrating a big company “birthday,” announcing a merger or highlighting a significant change in leadership, events offer an excellent way to bring relevant stakeholders together while emphasizing your company’s achievements. When deciding what type of event to hold, consider which group you want to reach and what message you want to send, then design your party around your guests and goals.

Host an internal event.

If your business has recently undergone a significant change, your team members will likely have a lot questions. Perhaps your company was recently acquired by a larger entity or you’re making a significant shift in your product or service offerings. An internal milestone event gives you the opportunity to frame the change in a thoughtful, positive way that dispels any fears or confusion your team may have. Depending on the size of your company, you might consider a seated dinner, a casual open-air barbeque or a cocktail party. Make sure to choose a venue that allows you to convey your message effectively. If you want to share visual materials or significant amounts of information, for example, you’ll want to host your event in a place that’s outfitted with the necessary audio/visual equipment.

Invite clients to share in the celebration.

If the message you want to convey is relatively simple — you’re celebrating a big anniversary, for example, or you’ve rebranded the look and feel of your marketing — then you may want to use the milestone as an opportunity to connect with clients. The overarching goal should be to deepen strategic relationships while highlighting your company’s longevity and expertise. When it comes to party types and themes, the sky’s the limit — it all depends on your brand, budget, guest list and goals.

A press release is a powerful way to celebrate your company’s milestone while spreading the word far and wide. Whether you’re launching a new product, marking an anniversary or announcing a significant achievement, a well-crafted press release can grab the attention of industry media, influencers and even potential customers. To make the most impact, tailor your press release to highlight the significance of the milestone, include key statistics or stories, and incorporate quotes from leadership. Pair the release with complementary efforts, such as social media teasers, email campaigns and media outreach, to amplify your message and maximize visibility.

Let’s make the most of it with branding, integrated marketing and public relations. Contact Design At Work to learn how we can help your business celebrate its milestone in style.