Our marketing blog can point you in the right (well-informed) direction.

The TikTok ban situation in the US involves government concerns about security and privacy, leading to proposed legislation and state-level actions to restrict the app. While TikTok has responded to global bans and made efforts to address concerns, opinions among the public are split right down the middle. As the dust settles, the ultimate fate …

Email Marketing Strategy Is Not Dead — Contrary to What You Might Have Heard. Top five email marketing benefits for your business. 2024 email marketing trends that will shape your marketing strategy. Get in with a team that can deploy solid email marketing strategy FOR your business today

With its widespread popularity and huge fan base, it’s no surprise that March Madness presents a prime opportunity for companies to connect with consumers on a personal level and drive meaningful engagement. In this blog, we’ll share insights into why March Madness is a fantastic business opportunity and provide examples of successful marketing campaigns to …

For local businesses, SXSW represents more than just a week-long event — it’s an opportunity to showcase their unique offerings to a global audience and capitalize on the influx of visitors to the city. Find out how businesses in Austin can use SXSW to boost their marketing efforts and connect with attendees. What is SXSW? …

Here’s why Internal Marketing matters.  So, how important is it to keep employees engaged? Internal marketing can help you build a stronger company culture. Marketing Your Company’s Legacy to your team can nurture greater trust. Internal marketing can fail — here’s why and what you can do about it.

Crafting an effective corporate mission statement is a cornerstone of defining a company’s identity, purpose, and values. It not only communicates to stakeholders, including employees and customers, but also sets the tone for the company’s culture and strategic direction. What Is a Corporate Mission Statement? A mission statement is a concise statement of the purpose …

Get ready for the buzz as the 2024 awards season approaches! The internet is filled with anticipation as we unite to celebrate the upcoming nominees and winners in the entertainment industry. The Golden Globes will kick off awards season on January 7, honoring excellence in film and television. The Grammys will follow on February 4, …

Marketing tips to help your business be more successful in the new year.  There’s nothing artificial about the benefits of generative AI-based marketing.  Use your best voice (search optimization) to reach customers.  Personalized, interactive content for the win… again.  Open your ears to social listening.  Taking a pulse of what is being said about your …

If you’re just learning about keywords and their role in SEO, you may be wondering which ones are better for optimizing your web presence. Let’s dive into the differences between short-tail vs. long-tail keywords. What are Short-Tail Keywords? Short tail keywords are concise, one or two-word phrases that cast a broad net. They have high …

Ever had your website hacked? Sometimes it’s obvious — you go to your website, and something other than your content appears, instantly jolting you into a state of dread and dismay. If you’ve not experienced a website defacement before, you may not know what to do about it, which makes it even worse. But, at least …