Our marketing blog can point you in the right (well-informed) direction.

Display ads are an incredible way to capture the attention of your audience in a visually appealing way, increasing visibility and maximizing exposure. As Google boasts, you can reach 90% of Internet users worldwide through the Google Display Network. You can use display ads to increase brand awareness to those who may not have heard …

Speaking strictly from a marketing perspective, the COVID-19 pandemic has transformed the current marketing landscape. Original marketing plans are being thrown out the window and we are faced with yet another challenge: constructing completely new strategies in this previously uncharted territory. While you can still market yourself during this time, you have to be careful …

You’ve probably received tens, if not hundreds, of marketing messages from businesses regarding the COVID-19 outbreak and accompanying economic crisis. The Coronavirus situation has escalated rapidly, and content marketing during the COVID-19 pandemic can easily hurt your brand despite your best intentions. So, how often does your business need to communicate about the pandemic? What …

UI and UX design are often confused with each other. While they can overlap, they are substantially different concepts. So, what exactly is the difference between UI and UX? In this blog post, we’ll aim to explain the two processes in simple and easy to understand terms and how they complement each other. What Is …

Too many B2B marketers aren’t taking advantage of content marketing, which can cost less than other traditional marketing methods and generate more business leads. According to DemandMetric, content marketing costs over 60% less than traditional marketing and creates three times as many leads. Discover how your industrial company can develop and leverage a content strategy …

Houston, TX — 3/12/2020 — Texas-based marketing agency, MARION Integrated Marketing, has become a Community Sponsor for WordCamp Houston 2020. WordCamps are volunteer-organized, nonprofit conferences about WordPress, marketing, design and web development that began in 2006. WordCamp Houston is happening May 9th and 10th this year at Hilton Houston NASA in Clear Lake, TX. General …

Social media marketing for B2B may be less straightforward than B2C marketing, but it’s just as important in building your brand and business. In this blog post, we’ll walk you through which platforms you need to be on as a manufacturer, why it’s an important part of marketing for manufacturing companies, and how to form …

Industrial manufacturing is typically a very B2B-oriented industry and you may be wondering what the rules and best methods are when it comes to SEO for manufacturers. After all, this channel has a majority stake in the success of digital marketing for manufacturers. In this blog post, we will discuss how to generate leads by …

Houston, TX — 2/11/2020 — MARION Integrated Marketing, a highly-regarded marketing agency in Houston, Austin, and Forth Worth, has been presented a 2020 AVA Digital Awards Gold Award for a recent landing page design. MARION offers digital, traditional and graphic design services to Texas customers as part of a project or ongoing retainer. The agency …

Houston, TX — 2/6/2020 — MARION Integrated Marketing, a Texas marketing agency, is pleased to announce the promotion of John Anger to Partner. “John is the epitome of an accountable and high-performing team member and has gone above and beyond our high expectations during his time with MARION,” said Carey Balzer, Managing Partner. “His outstanding …