Clinical Documentation Integrity Marketing

Pinson & Tang partnered with Design At Work to sharpen its brand, elevate awareness and unify its messaging across platforms. As a long-respected resource for CDI and coding professionals, the company needed a campaign that reflected both its authority and accessibility — and positioned it for continued growth in new markets and partnerships.

Anchored by the tagline vital insights for better outcomes, the campaign evoked the clarity and precision for which Pinson & Tang is known through concise copy and colorful, overlapping circles. The refreshed look and feel underscored the company’s credibility while modernizing its presence, aligning every touchpoint, from digital content to sales collateral, under one cohesive identity.